Wist je dat klanten zelden een keuze maken op basis van louter productkenmerken, zoals prijs, kwaliteit en service? Deze zijn vaak vergelijkbaar met die van je concurrenten, waardoor je alleen op basis van die factoren onderscheidend vermogen mist.
Hoe trigger je jouw doelgroep, om voor jou te kiezen? Dat kan door een persoonlijkheid in jouw markt te worden; door te laten zien wie je bent.
IDEA 2 is een grafisch ontwerpbureau en ondersteunt ondernemingen op strategische wijze in de transformatie naar een krachtig merk.
Dit doen we door samen op zoek te gaan naar de essentie die jouw onderneming uniek maakt. De merkidentiteit die hieruit vastgesteld wordt, is het strategisch kompas voor de toekomst en vormt de basis voor alle communicatie. Het verbindt de mensen in je onderneming en communiceert jouw verhaal naar je doelgroep.
Onze expertise in dienst van jouw merk
Strategie
Identiteit
Weet wie je bent en waar je bedrijf voor staat! Daartoe zetten we ons identiteitsmodel “FROM IDEA 2 ID” in. Samen bepalen we de visie en missie, de merkessentie en de merkpersoonlijkheid van jouw bedrijf.
Positionering
Daarna kijken we hoe we jouw onderneming als merk optimaal kunnen positioneren en welke communicatie daarvoor nodig is. Concurrentieanalyse en doelgroep bepaling zijn daarin speerpunten. We gaan samen jouw merkbelofte communiceren!
Ontwerp
Visuele vertaling
Onze ontwerpers hanteren dit merkmanifest en visualiseren de essentie van jouw merk op een onderscheidende manier. Ze zorgen ervoor dat jouw identiteit precies uitstraalt wie jij bent. Van idee naar ID in concrete, duidelijke stappen.
Van ons mag je verwachten dat datgene wat wij creëren, altijd gedaan wordt vanuit de essentie van jouw merkidentiteit. Zodat jouw doelgroep beleeft, waarin jouw merk uniek is en daar binding mee krijgt.
Cases
Vanuit jouw unieke merkidentiteit ontstaan de ideeën waarmee wij jouw identiteit een gezicht geven. We lichten er enkele uit.
Tweewielercentrum de Drait
Tweewielercentrum de Drait schakelde IDEA 2 in om de huisstijl te moderniseren en de rebranding te verzorgen. De ambitie van tweewielercentrum de Drait om hoogwaardige producten en service te bieden, zowel fysiek als online wordt hiermee zichtbaar gemaakt. Bekijk het resultaat hier.
BelBeest
‘Hoe zet je een callcenter neer dat zowel jonge bellers aantrekt, alsmede bedrijven aanspreekt die de diensten zullen gaan afnemen?’ Voor de communicatie naar de buitenwereld toe bedachten we een passende naam en een in het oog springende merkidentiteit. Dit was de springplank naar een succesvolle wervingscampagne om voldoende personeel binnen de kantoormuren te krijgen.
Bekijk onze portfolio
Klanten
Ook klant worden bij IDEA 2? Neem contact met ons op voor een vrijblijvende kennismaking!
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Awards
Over jezelf roepen dat je een flinke prestatie geleverd hebt, wordt in de volksmond wel eens “wij van WC-eend adviseren WC-eend” genoemd. Daarom is het fijn wanneer anderen over je werk roepen. IDEA 2 beschikt dan ook over een goed gevulde prijzenkast, de stille getuige van internationaal verworven erkenning. Anderen zien ons als voorbeeld als het gaat om innovatie, kwaliteit en bovenal creativiteit. We zijn de “mad scientists of design” en wie ons kent, zal dat beamen.
Wat heb jij daar als klant aan?
De garantie dat wij niet teruggrijpen op oude ideeën, clichés en standaardoplossingen. Daarvoor moet je bij een ander zijn, wij leveren inspirerend en kwalitatief hoogstaand werk af. Werk waarvan het succes meetbaar is, zonder luchtbellen die uiteen kunnen spatten. Voor minder doen we het niet.
Wederom internationaal zilver en goud voor IDEA 2!
Onlangs wonnen we een gouden award bij de Muse Creative Awards voor de website van tekstwerk•com en zilver bij de Muse Design Awards voor de flesverpakking van SÛN Probiotica.
